Artificial intelligence is playing a bigger role in the beauty industry, with companies in Saudi Arabia and worldwide adopting new technologies to improve customer experiences.
Glamera, a company that started in Egypt and now operates in several Saudi cities, uses AI to tailor service recommendations by analyzing users’ preferences and behaviors.
Augmented reality is also gaining ground, letting consumers virtually try beauty products using their phones.
L’Oreal has expanded its use of AI, with tools that analyze customer feedback and product formulas. Its Beauty Genius platform offers AI-driven advice and personalized routines, while SkinConsultAI assesses skin aging and suggests skincare plans.
The company leverages a vast database on hair and skin, fueling its AI systems for better product evaluation and personalization.
L’Oreal emphasizes ethical use of technology, avoiding computer-generated images of results. The company maintains strict guidelines to ensure technology enhances customer experiences without misleading them.