AlUla has embarked on a dynamic partnership with Riyadh Air, the kingdom’s emerging premier airline that aspires to connect over 100 destinations by the year 2030. This strategic alliance was formalized at the Arabian Travel Market event in Dubai, with both parties pledging to work together to amplify AlUla’s appeal and the reputation of Riyadh Air to discerning international and domestic travelers. The ultimate goal of this collaboration is to swell the influx of tourists to AlUla from strategic markets worldwide.
Royal Commission for AlUla (RCU) vice president of destination management and marketing Rami AlMoallim expressed enthusiasm about the collaboration. Today marks the start of an exciting new partnership for AlUla and Riyadh Air, which has already made a notable impact on the global aviation landscape, notwithstanding its status as a relatively new airline,
he said. By working together, we can leverage the growing global excitement about AlUla as the Kingdom’s premier luxury boutique heritage destination while also making a significant contribution to the Kingdom’s broader tourism landscape.
Riyadh Air’s senior vice president of marketing and communications, Osamah Alnuaiser, also celebrated the partnership. He remarked on the privilege of aligning with AlUla, highlighting the region’s potential as a significant tourist destination and Riyadh Air’s commitment to augmenting the Kingdom’s appeal to travelers.
The partnership will yield several initiatives, including the creation of integrated and immersive digital experiences and the strategic use of data insights to hone content and product strategies for impactful marketing campaigns. Through this cooperation, both entities aim to harness data analytics to guide decision-making and refine their strategies.
Celebrating its first anniversary, Riyadh Air has already established essential global partnerships, advancing steadily towards its inaugural flight in mid-2025. The airline is poised to significantly contribute to Saudi Arabia’s diversification efforts and job market, in alignment with the Vision 2030 goals and the National Transport and Logistics Strategy. It is anticipated that Riyadh Air will bolster the Kingdom’s non-oil GDP by $20 billion and generate over 200,000 jobs, thereby energizing Saudi Arabia’s tourism sector.