In a recent strategic move within the business media sector, the General Entertainment Authority’s CEO, Faisal Bafarat, has forged a new partnership with internationally acclaimed fashion designer Elie Saab. This collaboration is set to culminate in a unique event that marries the realms of fashion and entertainment during the highly anticipated Riyadh Season.
The Riyadh Season, a cornerstone event for Saudi Arabia’s capital, is poised to host the unveiling of Elie Saab’s exclusive Riyadh Season Fall Collection 2025. This development is a continuation of Riyadh’s ongoing efforts to host major global events that draw significant visitor numbers.
Demonstrating the importance of this collaboration, the Chairman of the General Entertainment Authority, Turki Al Al-Sheikh, underscored the commitment to working with top-tier international talent across various sectors to expand entertainment offerings. “Elie Saab represents the epitome of these efforts in the fashion industry, and we are eagerly anticipating designs that will capture the global fashion spotlight,” stated Al Al-Sheikh at the memorandum signing.
Al Al-Sheikh also acknowledged the vital support of Prince Badr bin Abdullah bin Farhan, the Minister of Culture, and Hamed Fayez, the Vice Minister of Culture, whose contributions have been instrumental in the success of this initiative. The Ministry of Culture’s Fashion Commission is actively collaborating in this venture, illustrating a concerted effort across multiple government bodies to bolster the cultural landscape of Riyadh through this fusion of fashion and entertainment.