In a notable collaboration between a top-tier hospitality corporation and a Saudi Arabian public investment enterprise, a trio of unique resort experiences are set to be introduced in the culturally rich Al-Ahsa region. A signing event in Saudi Arabia, attended by prominent leaders from Hilton, sealed the deal with Dan Company, a Public Investment Fund company, to operate three distinct resorts under their banner.
These resorts will take root in Al-Ahsa, a UNESCO World Heritage site known for its expansive date palm oasis, the largest of its kind globally. The master development, spanning 1.8 million square meters, is envisioned as a luxury agriculture-focused tourism hub. It aims to captivate visitors through an immersive communion with nature and a variety of engaging activities.
Abdulrahman Abaalkhail, CEO of Dan Company, expressed enthusiasm for the collaboration with Hilton, noting the fusion of world-renowned hospitality and Al-Ahsa’s stunning vistas. He emphasized the initiative’s alignment with Saudi Arabia’s broader economic and tourism goals, highlighting heritage, sustainability, and community empowerment as core principles.
Chris Nassetta, President and CEO of Hilton, highlighted the strategic expansion of Hilton’s presence in Saudi Arabia. The signing of these resorts aligns with the National Tourism Strategy, marking a significant milestone in bringing Hilton’s prestigious hospitality to this emergent tourism destination.
Each resort will boast its own signature appeal. The LXR Hotels & Resorts will cater to luxury seekers, the Curio Collection by Hilton Eco Resort will focus on wellness, and the Curio Collection by Hilton Adventure Resort will provide thrilling outdoor experiences. Moreover, a communal hub will offer amenities such as a nature garden, amphitheater, and spaces for local vendors, enriching the guest experience.
Strategically located for accessibility, the resorts are within a short drive from major cities, making them attractive destinations for regional travelers.
Dan Company, as part of the Public Investment Fund, is positioned to drive economic diversification and boost local economies in keeping with Vision 2030. The company’s contributions to tourism are slated to bolster community development and job creation, with a projected $1.6 billion impact on Saudi Arabia’s non-oil GDP by 2030.