Saudi Arabia is inviting Hong Kong businesses to invest in Aseer, a province poised to become a top tourist destination. An official highlighted that Hong Kong’s expertise could greatly benefit the region.
During a visit to Hong Kong, Sultan Alshehri, head of investment for the Aseer Region Development Authority, mentioned that several businesses showed interest in Saudi Arabia’s tourism and hospitality sectors.
Aseer, located about 950 km from Riyadh, is renowned for its dense forests, coastline, and cooler climate due to its elevation. The region plans to develop a luxury mountain resort on its highest peak through the Soudah Peaks project.
Covering 81,000 sq km, Aseer aims to attract 9.1 million tourists and expand its hotel capacity with 10,000 new rooms by 2030, according to the regional development authority.