Saudi-based J-B Leverages OCI for Digital Financial Leadership
Oracle recently disclosed that J-B, a digital finance entity in Saudi Arabia, has adopted Oracle Cloud Infrastructure (OCI) to enhance its crucial financial and transactional systems.
The move is part of J-B’s multi-year plan to expand its digital finance offerings, break into new markets, and expedite its growth within the Kingdom.
Since its inception in 2023, J-B has been at the forefront, providing a range of Shariah-compliant financial services, including car leasing, for both individual clients and businesses.
Transitioning from its parent company’s traditional data center to OCI in under seven months, J-B now operates independently in the cloud, aligning with the Kingdom’s data sovereignty laws.
OCI equips J-B with versatile, secure, and robust computing capabilities to modernize and scale its vital systems, coinciding with the company’s substantial expansion phase. Hosted in Oracle’s Cloud Region in Jeddah, the deployment is also in compliance with national data residency mandates.
“Our strategy at J-B is to harness the vast potential of the Saudi financial sector by providing cutting-edge digital finance services. We aim to transform our customer services into seamless, swift, accessible, and secure digital experiences,” remarked Khaled S. Salem, J-B’s Chief Digital Information Officer.
Salem further explained that OCI’s state-of-the-art cloud infrastructure supports J-B’s ambition to be the leading digital finance provider in Saudi Arabia, leveraging AI and machine learning for market insights and customer experience refinement.
With OCI, J-B has introduced new financial products, enhanced operational efficiency, and significantly boosted system performance for customer applications. Moreover, OCI lays a solid foundation for ongoing digital innovation, allowing the team to efficiently manage development and testing environments for continuous service enhancement.
Fahad AlTurief, Oracle’s Vice President for Cloud in Saudi Arabia, highlighted the importance of digital accessibility in a region with one of the world’s highest smartphone usage rates. He emphasized the role of the cloud in aiding financial leaders to adapt to new competitive landscapes, regulatory pressures, and disruptive technologies, ultimately increasing profitability and customer satisfaction. He concluded that with OCI, J-B is well-positioned for further growth by delivering advanced, highly personalized financial services to consumers in Saudi Arabia, thereby establishing new industry standards.