MRM has named Warren Davey as General Manager for its operations in Saudi Arabia, signaling a push to expand in this rapidly evolving market.
MRM, part of the global Interpublic network, operates at the crossroads of advertising and consultancy, offering services in creative strategy, branding, digital transformation, and customer relationship management. The company has a significant global footprint, with offices in key regions including the Middle East.
Leadership at MRM emphasizes building long-term partnerships with clients to help brands grow amid changing market dynamics. The appointment of Davey is seen as a strategic move to strengthen the firm’s presence in Saudi Arabia and to support clients navigating the country’s ambitious transformation efforts.
Davey brings over 25 years of international experience in commercial growth and brand strategy. Previously, he led integrated campaigns in sectors such as tourism, education, and entertainment while at FP7McCann in Riyadh, and managed global accounts during his tenure at McCann Worldgroup.
He describes his new role as an opportunity to support a market recognized for innovation and rapid development. Davey believes MRM’s blend of digital expertise, creativity, and data-driven solutions will enable Saudi clients to achieve sustainable growth and lasting brand value.