The ‘Discover NEOM’ global journey reached its final chapter in Hong Kong, marking the end of a series of international engagements. Hosted at the M+ venue within the bustling West Kowloon Cultural District, this concluding event was a collaborative effort with Hong Kong’s Belt and Road Office, operating under the Commerce and Economic Development Bureau of the Government of the Hong Kong Special Administrative Region.
Keynote speeches from the NEOM leadership team were central to the program, offering insights into the achievements and development phases of NEOM. The event also highlighted the potential for partnership and investment that NEOM presents to its stakeholders. An exclusive exhibition named “Discover NEOM: A New Future by Design,” gave attendees a sneak peek into NEOM’s visionary projects, including THE LINE, a 170-km urban development; Oxagon, an industrial revolution; Trojena, a mountainous escape; and Sindalah, an upcoming luxe island retreat in the Red Sea.
Nadhmi Al-Nasr, NEOM’s CEO, expressed gratitude towards the finance and business community for their role in the successful ‘Discover NEOM’ tours. Al-Nasr shared his enthusiasm about presenting NEOM’s concrete developments and the extensive investment avenues open to businesses in Hong Kong. He is optimistic about ongoing collaboration with Hong Kong-based partners to fulfill shared objectives for a prosperous future.
Algernon Yau, the Secretary for Commerce and Economic Development of the Hong Kong Government, welcomed the NEOM delegation. He highlighted Hong Kong’s readiness to contribute to Saudi Arabia’s vision as a premiere economy and a nexus for finance, investment, and innovation. Yau emphasized Saudi Arabia’s significance in the Belt and Road Initiative and pointed out Hong Kong’s strengths in professional services and talent, which could support initiatives like NEOM. He reaffirmed the commitment to bolstering relations with Saudi Arabia, aiming for mutual benefits and furthering the Belt and Road Initiative.
The ‘Discover NEOM’ event in Hong Kong was the latest leg of a global promotional effort that previously covered cities such as Beijing, Shanghai, Seoul, Tokyo, Singapore, and several others across the United States and Europe.