The non-alcoholic drinks market in Saudi Arabia is experiencing robust growth, mainly due to increased health consciousness among consumers. Many are moving away from sugary and carbonated beverages, especially younger people concerned about lifestyle diseases like obesity and diabetes. This shift is driving demand for functional and plant-based drinks.
Interest in premium and organic beverages is also rising, supported by higher incomes and urban living. Ready-to-drink products are gaining traction thanks to their convenience, while government campaigns promoting wellness further boost demand. Advances in technology and the expansion of online retail are making these beverages more accessible across the country.
Sports and Fitness Trends Fuel Demand
Sports participation in Saudi Arabia has surged, partly due to national initiatives encouraging active lifestyles. This has led to a notable increase in demand for sports, energy, and functional drinks designed for hydration and recovery. Fitness enthusiasts are choosing options with added nutrients and performance benefits, encouraging ongoing innovation in the sector.
Competitive Market Dynamics
The market faces intense competition from both international brands, known for their diverse product ranges, and local companies that cater to regional tastes. To stand out, companies are focusing on unique formulations, healthier ingredients, and attractive packaging. Price sensitivity remains high, requiring careful pricing strategies to balance quality and affordability.
Growing Emphasis on Sustainable Packaging
Sustainability is becoming central to the industry, with eco-friendly packaging such as biodegradable and recyclable containers gaining popularity. These efforts align with national goals to reduce plastic waste, while technologies like smart packaging add further value and engagement for consumers.
Market Overview
- Market size (2024): $10.34 billion
- Forecasted value (2030): $14.56 billion
- Compound annual growth rate: 5.8%
- Regions covered: Eastern, Western, Northern & Central, Southern Saudi Arabia
Key Players
- Nestle S.A.
- Aujan Group Holding
- PepsiCo, Inc.
- The Coca Cola Company
- AlSafi Danone
- Hana Water Company
- USM Business Systems
- Al-Hijaz Water Co. Ltd
- Akoya Water
- Almarai Company
Product Categories
- Bottled Water
- Fruit Juices & Flavored Drinks
- Carbonated Soft Drinks
- Functional/Energy & Sports Drinks
- Others
Packaging Types
- Bottles
- Cans
- Cartons
- Others
Distribution Channels
- Convenience Stores
- Supermarkets/Hypermarkets
- Online
- Departmental Stores
- Others
In summary, the Saudi Arabian non-alcoholic drinks sector is expanding rapidly, shaped by health trends, increased sports participation, intense competition, and a growing commitment to sustainability.