Pearl Group, a prominent player in the field of polyurethane (PU) insulation and other PU-related applications, has recently achieved a significant milestone in Saudi Arabia by doubling its production capacity, signaling a robust enhancement of its operational reach and capabilities within the kingdom.
This strategic move by the company substantially increases its capacity to fulfill the growing local and regional demands.
In a decisive move to cement its commitment to the Saudi Arabian market, Pearl Group has implemented a tailored supply chain approach within the kingdom, enabling same-day deliveries in Riyadh and other high-demand areas. Additionally, the appointment of a specialized sales manager in the area serves to fortify the company’s presence and reactivity in the regional market.
The company’s advanced production and storage facility in Jeddah, inaugurated in 2023, not only affirms Pearl’s dedication to the Saudi market but also aligns with the nation’s Vision 2030 ambitions to boost local production.
With the augmented production capability in the kingdom, Pearl can now produce all customer demands within Saudi Arabia and its neighboring territories. The Jeddah facility is set to act as a central hub, streamlining logistics and reducing costs, thereby yielding quicker delivery times and improving customer satisfaction.
Leslie Gyertson, the Chief Operating Officer of Pearl Group, remarked: Pearl Group boasts more than 35 years of excellence in innovative and sustainable PU solutions across the Middle East. With a long-standing commitment to our Saudi clientele, we have experienced exceptional growth in the region. Proximity to our customers, tailored capabilities to meet their dynamic needs, and the deployment of top-tier personnel to deliver technical know-how are essential for supporting this growth.
Gyertson added: That is why we are not just expanding our manufacturing prowess, but also have welcomed Kamal Ammareen as the dedicated Sales Manager for Saudi Arabia. This ongoing investment in our workforce and facilities has significantly uplifted our customer service levels, ensuring that our partners and customers have access to attentive and expert technical support throughout the sales journey.
The Jeddah hub’s capabilities have been further bolstered by the creation and implementation of a bespoke supply chain strategy for the kingdom.
Irina Kuzina, Chief Supply Chain Officer, elaborated: As a part of our extensive supply chain strategy in Saudi Arabia, Pearl is ensuring the availability of local stocks in Riyadh. This will notably curtail lead times and place us within arm’s reach of all our Saudi-based clients, assisting them in diminishing their working capital while amplifying our agility and responsiveness. As a company committed to aiding our customers in realizing their goals through all-encompassing solutions, this initiative is one of the many steps Pearl has taken to ensure our presence aligns with our customers’ locations, ready to deliver top-tier products and services as required.
Gyertson concluded: While the chemical industry is trending towards consolidation and cost-efficiency, we are channeling investments into our facilities and team members. This strategic direction reaffirms our commitment to emerging and high-potential markets and augments our capacity to collaborate intimately with our clients.
Ever since the introduction of its PearlX2 growth strategy in 2021, aimed at doubling the business size in five years, Pearl Group has focused on geographical expansion and diversification of products. Following this strategy, the company has invested in its three manufacturing facilities in the UAE and has established production and distribution centers in Saudi Arabia, Egypt, and India. The Jeddah facility has been instrumental in achieving significant year-on-year growth for Pearl Group.