Saudi Arabia’s Public Investment Fund (PIF) has unveiled the National Interactive Entertainment Co., known as QSAS, to create immersive storytelling experiences that highlight the Kingdom’s heritage and Islamic history.
QSAS aims to develop, own, and operate top-tier interactive exhibitions across Saudi Arabia. This initiative aligns with the Kingdom’s objective of preserving cultural heritage while fostering business opportunities, supporting PIF’s strategy to strengthen the local private sector through partnerships in construction, event management, and technology.
Mishary Al-Ibraheem, head of entertainment at PIF, emphasized the strategic importance of the tourism and entertainment sector, noting that QSAS will enhance Saudi Arabia’s appeal as a tourist destination through history and culture-inspired storytelling. He also highlighted the investment in local talent to build a new economic activity focused on interactive experiences, a rapidly growing global sector.
QSAS is expected to play a crucial role in localizing knowledge and technology within the private sector content creation industry, with projections to create over 11,000 direct and indirect jobs by 2030.
The company plans to offer a range of interactive exhibitions, including permanent and touring displays, designed to provide multisensory immersive experiences that enrich local culture and bolster the tourism sector.
This initiative is part of the Pilgrim Experience Program under Vision 2030, aiming to accommodate 30 million pilgrims by 2030. It also supports the Ministry of Tourism’s National Tourism Strategy, which targets 150 million visitors annually by the same year.