Pokemon GO, launched in 2016, transformed mobile gaming by encouraging players to explore real-world locations in search of virtual creatures. The game quickly became a cultural phenomenon, turning public spaces into gathering spots for millions of fans.
Now, the ownership of Pokemon GO is set to shift, as Saudi Arabia secures a significant stake in Niantic’s business through Scopely, a studio it acquired last year. This move is part of a broader strategy to diversify the Saudi economy and establish a strong presence in digital entertainment, with plans to invest over $40 billion in gaming by 2030.
The deal, valued at $3.5 billion, also includes other games like Pikmin Bloom and Monster Hunter Now, as well as platforms such as Wayfarer and Campfire. While The Pokemon Company retains intellectual property rights, Scopely has committed to keeping the original development teams to ensure continuity.
For players, immediate changes are unlikely, though future updates may introduce new monetization strategies. Meanwhile, Niantic will shift its focus to geospatial AI, repurposing its technology to create advanced mapping solutions under Niantic Spatial Inc.
Saudi Arabia’s growing investment in gaming signals a major shift in its economic priorities, aiming to reduce reliance on oil and become a leader in the digital entertainment sector.