Riyadh Air, Saudi Arabia’s ambitious new airline, is preparing to launch operations in the final quarter of 2025. The company is actively negotiating for additional aircraft, with plans to introduce first-class cabins on select planes, reflecting a growing trend among airlines to elevate luxury travel experiences.
CEO Tony Douglas revealed that Riyadh Air is considering acquiring a third type of wide-body aircraft, potentially models like the Airbus A350 or Boeing 777X, which are well-suited for premium offerings. He indicated these jets would likely feature first-class sections, joining a resurgence of luxury cabins in the aviation industry.
European carriers are leading this revival, with Air France, Lufthansa, and British Airways unveiling new or upgraded first-class suites, designed to entice affluent travelers who often consider private jets as alternatives. These developments come amid a surge in luxury travel demand, particularly from American visitors to Europe.
Riyadh Air aims to position itself alongside top Middle Eastern carriers, supporting Saudi Arabia’s Vision 2030 initiative to diversify the economy and boost tourism. The airline’s strategy includes creating a major travel hub in Riyadh, following a model similar to Emirates and Etihad, where Douglas previously served as CEO.
Recently, Riyadh Air showcased its Boeing 787 business class cabins, featuring “Business Elite” suites with large screens and convertible double beds. The design emphasizes luxury and comfort, with attention to detail in lighting and finishes.
Despite the prestige, first class is often less profitable than business class due to the space and amenities required. Some airlines, such as Qatar Airways, have chosen to focus on high-end business class instead. However, Riyadh Air is determined to compete for the most discerning flyers, even though supply chain challenges and aircraft delivery delays have pushed back its launch schedule.
Douglas remains confident in the airline’s prospects, citing strong demand for travel within Saudi Arabia’s young and growing population. He believes Riyadh Air is well-placed to fill a gap in the market and to set new standards for luxury air travel in the region.