Sabre Corporation, a leader in the provision of travel industry software and technology, has solidified a strategic association with Taiba Investments, a foremost hospitality entity in Saudi Arabia. This collaboration, made public at the Arabian Travel Market event in Dubai, will see the deployment of Sabre Hospitality’s SynXis platform across Taiba’s hotel brands, which includes the likes of Makarem and Nur.
With Sabre’s SynXis Central Reservation System (CRS) at its core—a pioneering cloud-powered commerce and distribution system—hoteliers can skillfully manage inventory and pricing, and expand their market reach through various distribution channels. This partnership underscores a mutual commitment to leveraging innovative technology to propel growth and enrich customer experiences in the hospitality sector.
We are excited to partner with Taiba Investments, a company renowned for its dedication to hospitality excellence and deep commitment to the Saudi culture and its unique requirements,
expressed Frank Trampert, Senior Vice President, Global Managing Director of Community Sales for Sabre Hospitality. Through the cloud based SynXis platform, we are eager to support Taiba Investments’ vision of expanding its brand presence, enhancing operational efficiencies, and catering specifically to the nuanced needs of the Saudi market. This collaboration represents a significant milestone in our ongoing efforts to revolutionize the hospitality industry with cutting-edge technology, while integrating the rich heritage and customs of Saudi Arabia.
As an influential entity in Saudi Arabia’s hospitality sector, Taiba Investments boasts a comprehensive portfolio, including 20 hotels, 13 residences, and six commercial centers. Its acquisition of Dur Hospitality in 2023 has further cemented its commitment to delivering genuine Saudi hospitality, particularly to pilgrims of Hajj and Umrah. The company remains dedicated to setting new benchmarks in operations that align with the Saudi Vision 2030 through its indigenous brands and global affiliations.
Our partnership with Sabre is a testament to Taiba Investments’ strategic focus on redefining Saudi hospitality services by adopting innovative solutions that enhance our operational capabilities and enrich our guests’ experiences,
stated Hassan Ahdab, Chief Hospitality Operations Officer at Taiba Investments Company. We look forward to implementing the SynXis CRS across our portfolio to supplement our distribution strategy and ultimately offer our guests more personalized and seamless experiences. We believe this collaboration will support our goals of leveraging innovative technology to enhance the hospitality landscape across the Kingdom.
The union of Sabre and Taiba Investments marks a progressive step in the use of technology to elevate the hotel guest experience within Saudi Arabia. By harnessing the SynXis platform’s robust capabilities, Taiba aims to optimize its booking procedures and distribution approach, promising guests superior service from the initial point of reservation.