The Kingdom of Saudi Arabia has embarked on a transformative journey to become a global tourism hotspot, aiming to attract 150 million visitors by the year 2030. This is part of a broader economic diversification plan which involves investing a staggering amount of capital into large-scale developments known as “giga-projects”. These developments span across various terrains, including deserts, mountain ranges, and coastal areas, with plans to have them fully operational within the next decade.
The magnitude of Saudi Arabia’s tourism venture is unparalleled, breaking new ground in the industry. To delve into the Kingdom’s expansive vision, the details of its execution, the innovative approaches being undertaken, and the opportunities emerging within the sector, a collaboration has been formed between the Saudi Arabian Tourism Authority and a media outlet specialized in travel. Together, they have launched a podcast series titled ‘The Skift Travel Spotlight: The Future of Tourism in Saudi Arabia’.
The series shines a light on the behind-the-scenes efforts driving the growth of Saudi’s tourism industry. It features engaging dialogues with key figures and specialists who are at the forefront of constructing the tourism framework of the nation. These conversations provide a deep dive into the strategies, developments, and marketing efforts that are shaping the future of travel in Saudi Arabia.
Listeners of the podcast can anticipate discussions on a variety of topics, including:
- The scope and strategy behind Saudi Arabia’s extensive tourism investments and international collaborations
- Insights into the progress and prospects of colossal giga-projects like NEOM
- The strategic role of aviation in enhancing the Kingdom’s tourism infrastructure
- Marketing strategies aimed at key source markets, including China
The podcast’s initial episodes are already available for streaming, and they can be accessed through popular platforms such as Apple Podcasts and Spotify. This is just the beginning of a series that promises to deliver comprehensive content over the upcoming months.
For those interested in learning more about tourism opportunities or considering investment ventures in Saudi Arabia, the podcast offers valuable perspectives and information.
The creation of this content is a joint effort between the Saudi Tourism Authority and the branded content studio associated with the travel media outlet.