The prestigious FRUIT LOGISTICA exhibition in Berlin, Germany, became a stage for Almadinah Heritage, a subsidiary of the Public Investment Fund, to highlight the richness of Saudi date products. Among the offerings, the Madinah Ajwa Dates stood out, drawing significant interest from the attendees.
Eng. Bandar Al-Qahtani, the Chief Executive Officer of Almadinah Heritage, detailed the company’s showcase strategy. Their presence was part of a collective pavilion organized by the National Center for Palms and Dates, featuring an array of Saudi date cultivators. The exhibition space was adorned with both natural and processed date varieties, including the luscious Ajwa, sweet Sukkari, creamy Khalas, plump Mabroom, and the chewy Majdool.
Underlining the company’s objectives, Eng. Bandar Al-Qahtani emphasized their commitment to promoting top-tier dates at international arenas and expanding marketing channels for the Kingdom’s date produce on a global scale. He took pride in noting that the deep black hue and unique flavor profile of the Madinah Ajwa Dates have garnered acclaim in gastronomic circles worldwide.
The FRUIT LOGISTICA expo is hailed as a preeminent gathering for fresh food commodities, providing exhibitors an opportunity to introduce their products to the international market. With participation from over 90 nations, it offers a vibrant showcase for a multitude of national food specialties.