The “Hawi” National Portal for Hobbies has been distinguished with the prestigious 2023 Kotler Award, in recognition for the portal’s innovative marketing campaign entitled “If you have a hobby, you have a story”. This campaign, which began in August, was a strategic initiative to stimulate the hobby sector within Saudi Arabia, with the aim of fostering unity within the community through the establishment of hobby clubs.
The Kotler Awards are an annual celebration that honours exceptional marketing achievements and business innovation. The accolades are highly regarded in the industry, rewarding the contributions and successes of both individuals and organizations.
In light of this honor, Hawi’s Communications and Marketing Officer, Enad Al-Nufaie, expressed that this award reflects the dedicated efforts to nurture and invigorate the hobby sector across the Kingdom. He regards the achievement not only as a recognition but also as an impetus for continued growth and service enhancement for the portal’s users.
Al-Nufaie elaborated on the campaign objectives, which were multifaceted. They aimed to elevate public awareness on the significance of engaging in hobbies, inspire individuals to explore and refine their personal interests, and contribute to the overall improvement of lifestyle for people and families alike.