Sawani, an enterprise under the umbrella of the Public Investment Fund (PIF), has recently celebrated a significant triumph for its Noug label, being honored with the Superior Taste Award 2024 by the International Taste Institute situated in Brussels. The brand’s innovative offerings, specifically the lavender-infused camel milk and the Shaqra pepper cheese, succeeded in enchanting a jury composed of esteemed chefs and connoisseurs of flavor, securing top marks in every aspect of the assessment.
The Chief Executive Officer of Sawani, Ahmed Gamal El Din, took great pride in acknowledging this prestigious recognition. He stated that such an accolade plays a vital role in reinforcing customer confidence in Noug’s novel, all-natural camel milk concoctions. He also underlined the company’s commitment to curating an extensive camel milk infrastructure while ensuring the delivery of superior products that not only tantalize the palate but are also rich in nutritional content, thereby presenting a formidable challenge to conventional dairy offerings.
The award-winning lavender-infused camel milk is a delicately crafted potion, mingling high-grade lavender essences with camel milk. Concurrently, the Shaqra pepper cheese is an artisan creation, forged from the purest fresh camel milk and enhanced with the zest of piquant pepper.