SHREE, a prominent Indian fashion label, has recently announced its entry into the Saudi Arabian market, inaugurating its inaugural store in the kingdom. The brand also disclosed plans to significantly widen its presence across the Gulf Cooperation Council (GCC) region, with an additional 10 stores slated for launch, alongside five new locations for its Abaya line, AFIFA, in the United Arab Emirates.
The company, which specializes in stylish, comfortable, and budget-friendly South Asian attire for women, also has intentions to open its 8th outlet by the end of the month. This move signifies the brand’s strengthened commitment to the Middle Eastern market, which is home to a substantial South Asian demographic.
In its latest collection introduced in the UAE under the AFIFA label, SHREE utilizes premium Korean Nida fabric known for its superior quality and sumptuous texture, ensuring comfort and luxury. The AFIFA range, retailing at AED 399, aims to provide exceptional value for customers who prioritize both fashion and quality.
SHREE boasts an impressive turnover of AED 100 million and operates over 140 stores across diverse locations including India, Singapore, Qatar, the UAE, and now Saudi Arabia.