Taiba Investments’ New PR Strategy

Jummar joins as communications consultant for Saudi hospitality leader

Taiba Investments, a prominent hospitality group in Saudi Arabia, has appointed Jummar as its communications and public relations consultant.

Established in 1988, Taiba Investments is a key player in Saudi Arabia’s hospitality and real estate sectors, managing around 40 properties. These include notable brands like Makarem, Dur Communities, Al Aqeeq Hotels, and Nur by Makarem, alongside collaborations with global hotel giants such as Hilton and Marriott.

The company’s strategic growth was highlighted by its acquisition of Dur Hospitality in 2024, positioning Taiba as a leading hospitality entity in the Kingdom, with a strong presence in cities like Riyadh, Makkah, and Jeddah.

Jummar, a Riyadh-based firm, will support Taiba with a range of services including communications, public relations, campaign planning, and media relations.

This partnership further enhances Jummar’s impressive client portfolio, which spans across various sectors such as aviation, fintech, and entertainment. Established in 2021, Jummar is affiliated with PROI Worldwide, a global communications network present in over 60 countries.

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