Golf Saudi has partnered with Topgolf Callaway Brands to introduce golf entertainment venues and innovative products in Saudi Arabia.
This collaboration aims to engage a broader audience and advance golf’s future in the rapidly growing Saudi golf ecosystem.
Topgolf plans to open three new facilities in Riyadh, Jeddah, and the Eastern Province, with further expansions planned across the country.
Topgolf’s unique combination of social experience and gamified golf has been successful in attracting new golfers. According to the National Golf Foundation, 10% of new golfers in the US started playing after visiting a Topgolf venue.
Golf Saudi will exclusively distribute Toptracer Technologies and Topgolf Callaway Brands’ equipment and apparel in Saudi Arabia.
Callaway Golf will sponsor Saudi professional golfers and provide official attire for the Saudi national golf team. TravisMathew and Ogio will supply equipment and apparel for the Saudi men’s, women’s, and junior national teams.
CEO of Golf Saudi, Noah Alireza, stated, Our partnership with Topgolf Callaway Brands marks a pivotal moment for golf in Saudi Arabia. This multi-brand deal will accelerate the game across the whole ecosystem.
Ben Sharpe, Managing Director and President, EMEA for Callaway Golf, added, We’re excited to enter the Middle Eastern market with three venues in Saudi Arabia. Our partnership with Golf Saudi will help transform the nation into an exceptional golfing destination.