Saudi Arabia’s webook.com is charting an aggressive path to become a billion-dollar enterprise and pursue a future public listing. Originally focused on event ticketing, the platform now aims to be a comprehensive “super app for fun,” expanding into flights, hotels, dining, sports facilities, and live streaming.
CEO Nadeem Bakhsh outlined a four-pronged strategy: diversification, innovation, globalization, and automation. The company is broadening its services, enhancing user engagement through fan communities, and introducing advanced features like ticket auctions, resale options, and anti-scalping tools. Global ambitions are reflected in its presence across eight countries and a user base exceeding 7 million in 160 nations.
User experience remains central, with dedicated design and research teams benchmarking best practices from various industries. The platform ensures stability during high demand and offers tailored tools for event organizers, avoiding issues seen with major concert ticketing failures.
Weaving lifestyle into its ecosystem, webook.com has partnered with Servme to link event-goers to nearby dining options, using data-driven personalization to recommend relevant venues and boost restaurant traffic.
The company is also enhancing digital streaming, leveraging exclusive rights to major events, and developing interactive features like live polls, chat, and merchandise auctions. Plans include pay-per-view sports and multi-angle viewing for a more immersive experience.
To combat ticket fraud, webook.com has nullified tens of thousands of black market tickets, shut down fraudulent accounts, and established a verified resale platform. Legal action and a proactive anti-fraud team support these efforts.
In sports, a three-year partnership with the Roshn Saudi League solidifies webook.com’s role in football ticketing, with future features like exclusive fan content and loyalty programs in development.
After rebranding from Halayalla to webook.com to boost international appeal, the company is now preparing for an IPO. This includes strengthening governance, hiring experienced leadership, and aligning operations with global standards.
Looking ahead, webook.com is targeting further expansion in Europe and aims to become a globally recognized brand. Continued investment in technology, talent, and security underpins its mission to deliver seamless event experiences and reshape the global booking industry.