SBJ’s Most Influential People in Sports Business for 2023 highlights Yasir Al-Rumayyan, the governor of Saudi Arabia’s Public Investment Fund (PIF), as the top figure reshaping the industry. Al-Rumayyan’s global influence spans various sports, including golf, soccer, combat sports, and motorsports, solidifying his position as the most influential person in sports business for 2023.
In an op-ed by SBJ’s Abe Madkour, Al-Rumayyan’s selection is explained, acknowledging the controversy surrounding Saudi Arabia’s social and human rights policies. However, the vast reach of Saudi Arabia’s sports efforts and ambitions, along with the potential impact on the traditional players in the industry, justified his ranking.
Inter Miami, an MLS club, will bring “Messi Mania” to Saudi Arabia as part of their international tour, playing against Al-Hilal SFC and Al Nassr FC, featuring Cristiano Ronaldo. This event follows last season’s Riyadh Season Cup, where Lionel Messi and Ronaldo faced off.
Shohei Ohtani’s $700 million contract with the Dodgers has generated significant news and speculation. The deal includes a deferred payment plan, with $680 million being paid after 2034 and 2043. SBJ provides comprehensive coverage of Ohtani’s signing and its impact on teams, sponsors, and MLB.
The NBA is close to securing a presenting sponsor for its In-Season Tournament, which proved to be a success in its inaugural year. The league is in advanced talks with a prominent brand, with the deal expected to be finalized in 2024.
Microsoft has sponsored the Chick-fil-A College Football Hall of Fame, including a gaming lounge and an exhibit showcasing EA Sports College Football 2014. The partnership aims to enhance the museum experience for sports gamers and establish a presence in Atlanta, Microsoft’s existing sports partnership hub.
Kazakhstan’s Tennis Federation Executive Director, Dave Miley, shares insights on the country’s rise as a tennis powerhouse, focusing on efficient resource utilization and a player development system inspired by Italy and Canada.
NASCAR collaborates with New Orleans Saints RB Alvin Kamara, launching a merch collection and featuring a racing-themed Toyota Supra at the team’s home game. Security tech firm Xtract One experiences significant growth in contract value and revenue for its platform operating segment.