SURJ Sports Sells €1B EuroLeague Stake

Saudi PIF's SURJ Sports to divest minority stake in prominent basketball league

The Saudi Public Investment Fund’s SURJ Sports Investment is selling a €1 billion minority stake in the EuroLeague, a prominent European basketball competition.

Reports indicate that the firm may invest alongside private equity company General Atlantic. Other contenders include British investment firm BC Partners, which recently acquired a stake in sports agency GSE Worldwide.

EuroLeague Commercial Assets, owner of EuroLeague and EuroCup Basketball, plans to sell about one-third of its business. The group is negotiating with American boutique investment bank LionTree to facilitate this stake sale.

Established in August 2023, SURJ Sports Investment focuses on high-growth potential assets in Saudi Arabia and the MENA region.

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