Salesforce is set to expand its operations in Saudi Arabia by opening a regional headquarters in Riyadh. This move includes a partnership with IBM to establish an AI Center of Excellence, emphasizing the company’s commitment to advancing digital labor through its platform, Agentforce.
The announcement, made during the World Economic Forum, highlights Salesforce’s pledge to upskill 30,000 Saudi citizens in AI by 2030, with a focus on increasing women’s participation in the workforce. These initiatives align with Saudi Arabia’s Vision 2030, aiming to drive innovation and operational efficiency in both the private and public sectors.
Salesforce’s new office in Riyadh will be operational by 2025, with Mohammed Alkhotani as the Senior Vice President of the Middle East. He will lead regional strategies to enhance customer transformation and innovation in AI and digital labor.
The collaboration with IBM seeks to leverage Salesforce’s AI capabilities and IBM’s consulting expertise to create innovative solutions for various industries. This partnership is expected to redefine business operations by integrating advanced AI technologies, boosting productivity and value.
Salesforce’s commitment to upskilling includes partnerships with local universities and institutions to equip Saudi talent with necessary AI skills. The initiative aims to prepare the workforce for future careers, while promoting gender parity and inclusivity.
These developments underscore Salesforce’s role in empowering businesses to connect with customers through AI, data, and CRM technologies.