Riyadh: In a recent strategic move, the Second Milling Company, also known as MC2, has undergone a significant rebranding initiative, emerging as Arabian Mills. This leading Saudi Arabian flour and feed milling enterprise boasts the nation’s most extensive milling capabilities and has unveiled plans to diversify its product range and enhance its operational efficiency to cater to the escalating demand for flour and animal feed within the country. These efforts reflect the dynamic progress and expansion of Saudi Arabia’s livestock farming and food service industries.
Arabian Mills, under the leadership of Chairman Ajlan Alajlan, has been a cornerstone for nearly half a century in bolstering the Kingdom’s food security measures and the advancement of its agricultural and food service sectors.
“We are poised to forge ahead, drawing on our extensive legacy and proficiency to meet the ever-changing needs of the Kingdom’s food and livestock farming industries. Our unwavering mission is to enrich the prosperity and sustainability of the Kingdom’s food supply chain, all while adhering to the utmost standards of quality and safety,” Alajlan articulated.
Strategically headquartered in Riyadh, Arabian Mills operates three state-of-the-art milling facilities strategically located in Riyadh, Hail, and Jazan. This distribution enables the company to claim the title of the largest wheat milling capacity in the Kingdom, providing service to all major regions. Arabian Mills is recognized for producing a variety of high-quality flour and feed products for different markets and maintaining industry-leading standards.
The company’s product lineup includes an array of flours such as all-purpose, bakery, whole wheat, and specialty flours like chapati, pizza, and vitamin-enhanced options. In its latest brand refresh, the flour range was rebranded to ‘Finah,’ while ‘Kamil’ became the new face for its animal feed line. The company is also venturing into highly sought-after food categories like ready flour mixes, pasta, and gluten-free products to meet growing consumer demands.
CEO Rohit Chugh expressed, “Our reinvigorated brand identity positions us to tap into greater possibilities as a leading Saudi producer of staple wheat goods and derivatives. We are committed to upholding international quality standards, ensuring high nutritional value, and catering to diverse taste preferences and livestock farming requirements. Additionally, we are intensifying efforts to refine our operations and customer service experience.”
Arabian Mills also serves the livestock farming sector with its premium animal feeds, which include formulations for livestock, lambs, foals, horses, and poultry such as layers, breeders, and broilers. Furthermore, the company produces bran that is utilized for nutritional purposes and as an ingredient in animal feed.