ATPI has named Zara Higgins as General Manager for its Saudi Arabian operations, highlighting the company’s dedication to the region and its support for Vision 2030’s ambitions.
This marks a key development for Arjaa ATPI, the partnership between ATPI and Saudi-based Al Majdouie Group. Higgins will oversee business travel services, drive strategic initiatives, and develop the local team, while also maintaining her position as Global Head of Energy for ATPI.
Her appointment stands out as she becomes the first female leader at Arjaa ATPI and within Saudi Arabia’s corporate travel sector. This move reflects Al Majdouie Group’s commitment to progressive leadership and advancing diversity in line with national goals.
Higgins expressed enthusiasm about leading during a period of transformation, emphasizing the potential for innovation and growth in the Saudi market. She aims to position Arjaa ATPI at the forefront of business travel by investing in local talent and technology.
ATPI’s Middle East Managing Director, Lynn Coutts, praised Higgins’ experience and leadership, noting her alignment with the company’s vision for growth and innovation in the Kingdom.
Arjaa ATPI is the result of a strategic alliance between ATPI and Al Majdouie Group, designed to enhance business travel services in Saudi Arabia.