Saudi Arabia’s business travel sector is seeing a notable shift with the appointment of Zara Higgins as General Manager of Arjaa ATPI, marking a first for both the company and the country’s corporate travel industry. This move not only highlights progress in gender diversity but also aligns with the Kingdom’s Vision 2030, which emphasizes economic diversification and the empowerment of women.
Zara will lead Arjaa ATPI’s operations in Saudi Arabia, aiming to expand services and introduce advanced travel solutions. Her focus will be on integrating innovative technologies, enhancing the client experience, and building a strong local team to meet growing demand. Alongside her new role, she continues as Global Head of Energy for ATPI Group, bringing a broad perspective to both regional and international operations.
This leadership change reflects the commitment of Arjaa ATPI’s partners to foster inclusivity and support women in executive roles. The company’s strategy under Zara will prioritize automation, sustainability, and duty of care—key drivers for modernizing business travel in the Kingdom.
Industry leaders have expressed confidence in Zara’s ability to guide Arjaa ATPI through a period of significant growth and transformation. Her appointment is seen as a catalyst for both operational excellence and cultural change, positioning the company as a leader in the evolving Saudi market.
As the business landscape in Saudi Arabia continues to modernize, Zara’s leadership represents a broader commitment to diversity and innovation, signaling new opportunities for women and setting a standard for the industry’s future.