Consumer spending in Saudi Arabia is expected to remain strong, driven by a young, digitally savvy population and ongoing economic reforms. Experts highlight that millennials and Gen Z are fueling demand for e-commerce and cross-border shopping, with digital platforms making premium goods more accessible.
Strategic government investments and efforts to diversify the economy are significantly boosting consumer confidence and spending. As a result, sectors such as electronics, food and beverages, entertainment, and travel are experiencing notable growth. Reports indicate that groceries and clothing will continue to dominate spending, while entertainment and leisure are seeing increased demand as disposable incomes rise.
Despite global economic uncertainty and inflation, many consumers are adjusting their shopping habits to prioritize value, comparing prices and seeking deals. However, demand for high-quality products, especially in fresh food and tech gadgets, remains strong, reflecting a preference for both quality and affordability.
Looking ahead, emerging trends such as artificial intelligence, personalization, and digital payment solutions are set to reshape the retail landscape. Consumers increasingly expect tailored promotions and rapid delivery, particularly in non-grocery categories. Health, sustainability, and convenience are also becoming central to purchasing decisions, with a growing focus on nutrient-dense, whole foods and functional beverages.
Overall, Saudi Arabia and the broader Middle East are witnessing a shift toward digital-first, value-driven consumer behavior, with younger generations and technological innovation at the forefront of this transformation.