At the helm of tenant attraction for regional investments at Oxagon, NEOM’s burgeoning industrial port city, Ghada Altasan is a driving force behind its industrial manufacturing expansion since the beginning of 2021. Her role involves synergistic efforts with influential entities like the Saudi Industrial Development Fund to roll out strategic programs that cater to the sector’s evolving demands.
Prior to her tenure at NEOM, Altasan honed her managerial expertise across several Saudi banks, accruing nearly ten years of leadership experience. Notably, as an adviser for the deputy governor for research and international affairs at the Saudi Central Bank between January 2020 and January 2021, she propelled various strategic initiatives, demonstrating her adeptness in leadership and project management.
From December 2017 to January 2020, as the training and development division director at the same bank, she was instrumental in advancing employee professional growth by initiating and implementing training programs in collaboration with top-tier international institutions. Her oversight extended to a suite of training solutions, including scholarships, language studies, on-the-job training, long-term development programs, and orientation for newcomers.
Her global perspective was further shaped by her role as an international affairs senior specialist at the Saudi Central Bank from January 2016 to December 2017, where she played a crucial part in fortifying the bank’s regional and international relations and participated in key meetings with the International Monetary Fund and World Bank.
In the realm of vendor management, Altasan served as a manager at the Saudi Investment Bank from July 2016 to July 2017, where she established and led a department dedicated to optimizing costs, enhancing service quality, and extracting maximal value from vendor relations throughout the deal lifecycle.
With a focus on IT planning and finance management, Altasan steered a team at the Saudi British Bank from January 2014 to December 2015. Her responsibilities included devising financial strategies, annual operating plans, customer allocation plans, and managing CapEx budgets to streamline costs for the organization.
Before ascending to leadership positions, Altasan built a solid foundation in finance and accounting, eventually becoming a financial controller at Saudi Payments.
Furthering her professional development, Altasan completed a leadership program from Michigan Ross Executive Education at the University of Michigan in March 2020 and holds a bachelor’s degree in accounting from King Abdulaziz University.