The BinSulaiman Group, headquartered in the UAE, has unveiled a collaboration with Italy’s esteemed coffee brand illycaffe, aiming to bring the premium coffee experience to Saudi Arabia.
As part of a master franchise deal, the BinSulaiman Group is set to introduce illycaffe’s renowned offerings to the Saudi market, building on the success of their existing partnership in the UAE.
Dr. Omar BinSulaiman, Founder and Chairman of BinSulaiman Group – OBS, expressed enthusiasm for the joint venture with illy Caffè Italy, highlighting their mutual commitment to quality and the coffee culture. He emphasized the goal to mirror the accomplishments achieved in the UAE within the Saudi market. The strategy revolves around presenting the unique illy Caffe experience to discerning coffee lovers in Saudi Arabia, in line with the brand’s prestigious heritage.
According to plans disclosed by the group, a number of illycaffe cafes will be launched at select locations across the kingdom. These establishments will serve as havens for coffee connoisseurs, offering illy’s distinct Italian coffee blends and an array of related products.
Abdulla Bin Darwish, Group CEO of BinSulaiman Group – OBS, regards the expansion into the Saudi market as more than a mere business growth initiative. He sees it as a strategic entry into a region with a profound coffee tradition and expertise. The intention is to craft memorable experiences and moments of delight, infused with illy Caffe’s Italian roots while embracing the sophisticated tastes of the local populace.