The municipal authorities of Madinah have recently completed negotiations to initiate the ‘Heart of Uhud’ project, an ambitious endeavor aimed at creating a premier medical and rehabilitation resort in the vicinity north of the Prophet’s Mosque. This resort, sprawling over an impressive 240,000 square meters, is envisioned to transform Madinah into a leading destination for medical tourism. It is set to provide an extensive range of wellness services and rehabilitation programs, overseen by top-tier medical professionals.
With the spiritual and historical importance of Madinah as a backdrop, combined with its array of cultural landmarks and varied natural terrain, the ‘Heart of Uhud’ project is strategically poised to enhance the city’s allure as a center for health and wellness. The initiative is expected to leverage these unique characteristics to reinforce Madinah’s competitive edge in the tourism sector.
Informed by meticulous market research and studies of local behavioral patterns, the project’s offerings are tailored to the nuanced demands and preferences of both the city’s inhabitants and international visitors. This bespoke approach is anticipated to solidify Madinah’s reputation as a sought-after destination, particularly in light of its goal to host 30 million visitors annually by the year 2030.