Saudi Arabia’s Mobily Tops Telecom Sector Growth in 2024
Mobily, the renowned telecommunication enterprise in Saudi Arabia, has been recognized by Brand Finance, a leading marketing consultancy, as the most rapidly expanding entity in the Middle East telecom sector for the year 2024. The assessment highlighted a significant growth in the company’s value, with a reported increase of approximately 18 percent from the previous year, cementing its stature as one of the largest players in the regional telecom industry.
The recent accolades are in line with Saudi Arabia’s strategic initiatives to enhance digital transformation across the kingdom and to elevate the standards of services within the information and communication technology realm.
“Mobily has secured its position as the preferred option for both individuals and businesses, mirroring its excellence in delivering comprehensive and innovative digital solutions in the Kingdom, alongside substantial advancements in the digital infrastructure,” remarked Noura Al-Shiha, the Senior Vice President of Brand and Corporate Communication at Mobily.
In addition to the company’s growth, Brand Finance acknowledged Mobily’s CEO, Salman bin Abdulaziz Al-Badran, for his exceptional leadership, ranking him among the top 10 executives in the global brand protection index. His strategic initiatives since his tenure began in 2019 have been instrumental in propelling the company’s brand forward.
Al-Shiha emphasized that the recognition of Mobily’s CEO in the global brand protection index signifies his dedication to establishing the company as a formidable global business name.
Brand Finance’s evaluation process encompasses a variety of key indicators including the Brand Strength Index, the brand’s influence on revenue and profit enhancement, and prospects for future growth.
Mobily’s investment priorities include bolstering infrastructure, embracing cutting-edge technologies like cloud computing and the Internet of Things, augmenting data center capabilities, and extending the reach of 5G networks.
Adhering to a ‘Customer First’ philosophy, Mobily is focused on providing an innovative user experience, aligning with the objectives of Saudi Vision 2030 to improve living standards for the kingdom’s residents.