Saudi Arabia’s Mobily has signed a six-year contract with Red Bull MOBILE, aiming to boost its operational efficiency. This deal, which represents over 5% of Mobily’s 2023 revenues, is expected to positively impact finances from Q4 2025, as stated on Tadawul.
Listed on Tadawul since 2004, Mobily has a share capital of SR7.7 billion, comprising 770 million shares. This strategic contract aligns with Mobily’s vision to become a leading tech, media, and telecom company, enhancing customer experiences with innovative services. It also opens doors for market expansion and productivity improvements by leveraging its network infrastructure to support mobile virtual network operators.
In March, Brand Finance recognized Mobily as the fastest-growing telecom firm in the Middle East for 2024, with an 18% value increase from the previous year. This growth aligns with Saudi Arabia’s goals of advancing digital transformation and improving ICT services.
Mobily’s CEO, Salman bin Abdulaziz Al-Badran, was ranked among the top 10 global business leaders in brand protection by Brand Finance, reflecting his significant contributions since joining in 2019. Brand Finance evaluates companies based on criteria like the Brand Strength Index, revenue impact, and future growth prospects.
Founded in 2004, Mobily’s major shareholders include Etisalat Emirates Group (27.99%) and the General Organization for Social Insurance (6.9%), with the rest held by institutional and retail investors. The company provides integrated services across individual, business, and carrier sectors and operates one of the largest wireless networks in Saudi Arabia, along with an extensive fiber-to-the-home network and a global data center system.
Red Bull MOBILE, established in 2008, offers 5G services in Saudi Arabia, providing unique benefits and services.