With the United Kingdom’s economy experiencing a period of stagnant growth and a noticeable decrease in metropolitan transactions, numerous top-level executives are setting their sights on Saudi Arabia, seeking out fresh opportunities for business ventures and financial backing.
First-time visitors are often taken aback by the country’s rapid westernization, while those returning after an absence are equally surprised by the transformation. A telling sign of modernization is the presence of female Uber drivers, a sight that was once unthinkable in the Kingdom.
“The rate of development is something I’ve never witnessed before,” comments Will Lankston, who is in the process of introducing Jeeves of Belgravia, a premium dry-cleaning service, to the Saudi market.
This surge in economic activity is propelled by the colossal earnings of the state-owned oil behemoth, which boasts annual profits of $120 billion, and the progressive vision of Mohammed bin Salman, the Crown Prince who is effectively steering the nation’s course. The country, often referred to as ‘the Kingdom’ or ‘KSA’ by frequent visitors, is becoming a magnet for international business leaders seeking growth and partnership.