NTT Data has appointed Rami Beidas as the new leader of its Saudi Arabia office.
Based in Riyadh, Beidas will guide NTT Data’s strategic direction in Saudi Arabia. His duties encompass boosting sales, enhancing product and service offerings, and improving customer experiences. He will also foster relationships with regional ecosystem partners.
“I am excited to bring my experience and leadership to this new role and to work with such a talented team. I look forward to driving growth and innovation in the Saudi market and continuing to build strong partnerships with our clients,” Beidas said about his new position.
NTT Data, part of the Japanese NTT Group, is a major player in business and technology consulting, with over 190,000 professionals in more than 50 countries. It competes with firms like Accenture, Capgemini, Cognizant, IBM, Wipro, and Tata Consultancy Services.
Burcak Soydan, head of NTT Data in the Middle East, remarked that Beidas’ appointment is a crucial step in supporting Saudi Arabia’s Vision 2030 through digital transformation. “Rami’s deep understanding of the Saudi market, combined with his vast industry experience, will be instrumental in driving our growth, expanding our portfolio, and delivering innovative, tailored solutions to meet the unique needs of our clients.”
Beidas joins NTT Data from IBM, where he managed IBM’s partner landscape in Saudi Arabia as the Ecosystem System Leader. His previous roles include consulting for the Ministry of Communications and Information Technology and executing the first edition of LEAP in 2021. He also spent 14 years at Cisco in various leadership roles and worked in sales at Ingram Micro.
“With its global expertise, innovative solutions, and strong local presence, NTT Data is well-positioned to help Saudi organizations capitalize on the opportunities presented by the Kingdom’s Vision 2030,” Beidas concluded.
NTT Data is recognized as a leading player in several business lines according to the latest consulting industry benchmark by ConsultancyME.