Saudi Arabia’s Public Investment Fund (PIF) has introduced QSAS, a new company dedicated to creating immersive storytelling experiences rooted in the kingdom’s heritage and Islamic history.
QSAS will develop, own, and operate various cultural attractions across Saudi Arabia, including permanent exhibits, touring exhibitions, and multi-sensory experiences. The name QSAS, derived from an Arabic word meaning “stories,” will emphasize historical events and notable figures from both Saudi Arabia and the world.
The company plans to initially focus on local exhibitions that highlight Islamic history and Saudi heritage before expanding internationally.
Mishary Alibraheem, head of entertainment, leisure, sports, and education at PIF, stated, “The tourism and entertainment sector is a strategic priority for PIF as we aim to enhance the tourism and entertainment experience. QSAS will help position Saudi Arabia as an attractive tourist destination through storytelling inspired by history, culture, and heritage, while also investing in local talent to foster new economic activities centered around interactive experiences.”
QSAS is expected to contribute to the creation of over 11,000 direct and indirect jobs by 2030 and will support the localization of knowledge and technology within the private sector content creation industry.
This initiative will complement other PIF investments in the entertainment and leisure sector, including the Diriyah giga-project. As part of Vision 2030, Saudi Arabia is developing numerous giga-projects and attractions, such as Qiddiya and Neom, to diversify its economy and reduce reliance on oil. Since opening to tourism in 2019, the kingdom has become one of the fastest-growing markets globally.