In a landmark showcase at the Arabian Travel Market (ATM), the Boutique Group made its debut as an independent participant, signaling a bold foray into the world of luxury hospitality. The ATM, recognized globally as a pivotal platform for tourism industry leaders, served as the backdrop for Boutique Group’s exposition of its vision to redefine luxury stays by converting some of Saudi Arabia’s most storied royal abodes and cultural sites into premier hotel destinations.
At the event, it was revealed that the Boutique Group had forged a new alliance through a memorandum of understanding with the high-end ALTANFEETHI concierge service. This collaboration is aimed at pooling resources and expertise to elevate the travel experience for guests at Saudi Arabian airports.
The group’s illustrious portfolio is a testament to their ambitious plans, featuring the opulent Al Hamra Palace in Jeddah, a venue frequented by global dignitaries; Riyadh’s historic Red Palace, once depicted on the SAR 100 banknote and the Council of Ministers’ former home; and the Aga Khan Award-winning Tuwaiq Palace, a structure that mirrors the fortresses, tents, and oases of the Saudi landscape.
This year’s ATM theme explores gateways. This is particularly poignant for Boutique Group, because our properties are in essence a gateway to a new model of hospitality, and a more sustainable future. Inspired by Saudi Arabi’s rich heritage and powered by its talent, we are creating a gateway to a more resilient and diversified economy,
commented Mark De Cocinis, the chief executive of Boutique Group. We are also delighted to sign a memorandum of understanding with luxury concierge provider ALTANFEETHI and look forward to exploring more ways to collaborate on this remarkable new model of Saudi hospitality,
he added, underscoring the significance of the partnership.
With a commitment to crafting bespoke, contemporary luxury experiences that resonate with the locale’s spirit, Boutique Group is poised to not only revolutionize the hospitality sector but also contribute to a more robust and varied economic landscape in Saudi Arabia.