Businesses in Riyadh experience a surge in activity during Ramadan, as shoppers seek items that enhance their celebrations. Traditional products such as lanterns, dates, and fabrics see higher demand, reflecting the importance of cultural customs during this period.
A visit to Al-Magliah market revealed that clothing retailers, in particular, benefit from the season. Shops offering undergarments for thobes, as well as classic Saudi garments like the bisht and meshlah, report increased sales. Sales rise especially in the final days of Ramadan when men prepare for Eid, with yellow bishts symbolizing festivity and white ones worn for prayers, often paired with traditional accessories.
Fabric stores also see a significant boost, with some reporting sales more than doubling. Japanese fabrics are especially popular due to their thickness and resistance to wrinkles. Both young and older men look to tailor new outfits for Eid, making Ramadan the busiest time for these businesses.
Women’s fashion is likewise in demand, particularly traditional jalabiyat. These dresses are favored for their comfort and modesty, with sales increasing as Eid approaches. Vibrant styles, such as the Emirati-inspired makahweer, are trending, reflecting evolving tastes alongside tradition.
The Ramadan period stands out as a profitable time for retailers in Al-Magliah, driven by a blend of heritage and modern preferences. As families prepare for Eid, the market adapts to meet their needs, contributing to the festive spirit of the season.