Sabre Corporation, a prominent software and technology entity that energizes the worldwide travel sphere, along with Taiba Investments, a reputed Saudi hospitality firm known for its prowess in hotel and residential compound management, development, and operations, made public their strategic technology pact at the Arabian Travel Market event in Dubai. This venture will integrate Sabre Hospitality’s SynXis platform into the operations of various hotel brands in the Taiba Investments’ portfolio, including the distinguished Makarem and Nur.
The cutting-edge SynXis Central Reservation System (CRS), developed by Sabre, stands as a pioneering reservation technology system. It equips hoteliers with advanced tools to manage inventory and pricing while optimizing visibility across a myriad of distribution networks. This alliance is a testament to both entities’ dedication to driving growth and providing superior guest experiences through innovative technology.
“Our collaboration with Taiba Investments is driven by our mutual respect for hospitality excellence and the unique cultural aspects of Saudi Arabia. The SynXis platform is poised to bolster Taiba’s expansion, operational efficiency, and market-specific offerings. This milestone highlights our commitment to infusing the hospitality sector with state-of-the-art technology that honors the rich heritage of Saudi Arabia,” remarked Frank Trampert, Senior Vice President, Global Managing Director of Community Sales for Sabre Hospitality.
With a robust portfolio that includes 20 hotels, 13 residences, and six commercial centers, Taiba Investments is a pivotal force in Saudi Arabia’s hospitality industry advancement. The company’s acquisition of Dur Hospitality in 2023 exemplifies its dynamic expansion strategy and leadership in delivering authentic Saudi hospitality, particularly to Hajj and Umrah pilgrims in the Holy Cities. Its endeavors align with the overarching objectives of the Saudi Vision 2030, setting new benchmarks for operational excellence.
“The partnership with Sabre aligns with our strategy to redefine the Saudi hospitality experience through cutting-edge solutions. The SynXis CRS will enhance our distribution approach, allowing us to offer more personalized and seamless experiences to our guests. This collaboration is key to our vision of utilizing innovative technology to upgrade the hospitality sector across the Kingdom,” stated Hassan Ahdab, Chief Hospitality Operations Officer at Taiba Investments Company.
As Sabre and Taiba Investments join forces, they mark a progressive leap in employing technology to improve the hotel guest experience in Saudi Arabia. The deployment of Sabre’s SynXis platform and distribution prowess will uplift Taiba Investments’ booking process and fortify its distribution strategy, ensuring guests receive exemplary service from reservation to stay.
Sabre Corporation, headquartered in Southlake, Texas, USA, is a trailblazer in the global travel industry, offering retailing, distribution, and fulfilment solutions. Serving an extensive clientele including airlines, hoteliers, travel agencies, and more, Sabre’s marketplace connects travel suppliers with buyers globally. The company’s operations span over 160 countries worldwide.