Saudi Arabia has taken a proactive approach by moving up the issuance of discount licenses for businesses, setting the stage for an early start to the sales season for Ramadan and Eid al-Fitr. The Ministry of Commerce has opened the door for commercial entities and online retailers to apply for these licenses through their electronic portal at sales.mc.gov.sa.
The promotional period is set to run from February 20 to April 14, providing an extended shopping window for consumers. By allowing for electronic applications, the process of acquiring discount licenses has been streamlined, enabling businesses to kick off their sales campaigns without delay.
This strategic move not only benefits brick-and-mortar establishments but also bolsters e-commerce platforms by granting online shoppers the opportunity to secure their purchases well in advance. Additionally, customers can easily confirm the specifics and extent of the discounts by using a barcode scanner to read the information provided in the discount license.