In a recent development within the business media sector, Dan Company, fully owned by Saudi Arabia’s Public Investment Fund (PIF), has announced a collaboration aimed at enhancing the Kingdom’s tourism offerings. A memorandum of understanding was signed with Abdulmohsen bin Abdulaziz AlJabr Trading Company, centered around the joint operation and management of local accommodations such as lodges and farm stays, which are integral to the agritourism and ecotourism sectors.
The agreement was finalized during the PIF Private Sector Forum’s second annual gathering, an event designed to foster strategic engagement within the private sector. Dan Company’s Chief Executive Officer, Abdulrahman Abaalkhail, expressed his organization’s goal to engage local communities in the creation of immersive experiences that resonate with the unique cultural and traditional fabric of Saudi regions. He emphasized that these initiatives would include local arts, crafts, and cuisine, all while promoting sustainable economic growth for future generations.
Mishari AlJabr, the Managing Director of Abdulmohsen bin Abdulaziz AlJabr Tourism Company, affirmed their commitment to offering visitors in Al-Ahsa a holistic adventure encompassing nature, organic food, and comfortable accommodations. Through their partnership with Dan Company, they aim to deliver these services at a high standard, contributing to the achievement of Saudi Arabia’s tourism objectives.
With a focus on showcasing the country’s rich agricultural and natural landscapes, Dan Company plans to curate experiences that forge a deeper bond between visitors and the natural world, through the lenses of agritourism, ecotourism, and adventure tourism.