In a noteworthy collaboration, Alghanim Industries has joined forces with the Saudi Coffee Company, under the auspices of the Public Investment Fund of Saudi Arabia. This alliance aims to promote the Saudi specialty coffee brand, Jazean, and to broadcast the unique coffee culture of Saudi Arabia to an international audience. A landmark achievement in this partnership is the inauguration of Alghanim’s centennial Costa Coffee shop, a testament to their mutual commitment to nurturing global appreciation and growth of coffee culture.
Alghanim Industries, the leading Costa Coffee franchise operator in the region, is set to introduce Jazean Coffee’s select blends from Saudi Arabia’s southern regions to all Costa Coffee venues in the Kingdom. This initiative is intended to underscore the rich local coffee traditions.
Kutayba Alghanim, Executive Chairman of Alghanim Industries, remarked, “The integration of locally-sourced Jazean coffee beans into our Costa Coffee outlets is a pivotal strategic move that reflects our allegiance to the Kingdom of Saudi Arabia. This endeavor aligns with Saudi Arabia’s Vision 2030 by fostering job creation and supporting economic growth, all while honoring the Kingdom’s esteemed coffee heritage. We perceive this as more than just a business venture; it’s a way to give back to the community and preserve the region’s time-honored customs.”
Mahmoud Samara, CEO of Alghanim Industries, shared his insights, “Our longstanding partnership with Costa Coffee goes beyond traditional business models, combining international excellence with local cultural richness. Through integrating Costa’s renowned brand with unique local offerings like Jazean coffee, we are not only dedicated to innovation and community engagement but also to propelling Saudi coffee beans to prominence across the region and potentially worldwide.”
The endeavors of the Saudi Coffee Company to grow superior Arabica coffee in the southern part of Saudi Arabia are instrumental to the Kingdom’s aspiration to become a key player in the international coffee scene. This ambition is evident in the cultivation of a dynamic local coffee culture and in catering to the increasing domestic demand.
Khalid Abu Theeb, CEO of Saudi Coffee Company, stated, “We are thrilled to collaborate with Alghanim Industries to fuse our locally grown coffee beans with global coffee offerings. This partnership emphasizes our dedication to empowering the coffee industry’s private sector and to position Saudi coffee production on the international map.”
Philippe Schaillee, CEO of Costa Coffee, expressed, “Celebrating the opening of the 100th Alghanim Costa Coffee store is a privilege. Alghanim operates some of the finest Costa Coffee outlets worldwide, which contribute to the brand’s progressive and innovative presence in Saudi Arabia. The partnership with the Saudi Coffee Company is exemplary of how Costa Coffee can adapt to various markets while honoring local heritage and products.”
Alghanim Industries’ Costa Coffee locations in the Kingdom prioritize sourcing food offerings from local suppliers, highlighting the brand’s commitment to Saudi-based collaborations. Under Alghanim’s strategic leadership, Costa Coffee has seen remarkable growth within Saudi Arabia and has extended its reach into other markets such as Oman, Qatar, and Kuwait, further establishing the brand’s influence in the Gulf region’s coffee culture.