• Home
  • Business
  • Economy
  • Finance
  • Investment
    • PIF
  • Technology
  • Real Estate
  • Events
  • Vision 2030
  • Projects
    • NEOM
    • Qiddiya
    • The Line
Saudi Business News
Wednesday, July 2
09:40
34 °c
Riyadh
No Result
View All Result
Saudi Business News
  • Home
  • Business
  • Economy
  • Finance
  • Investment
    • PIF
  • Technology
  • Real Estate
  • Events
  • Vision 2030
  • Projects
    • NEOM
    • Qiddiya
    • The Line
No Result
View All Result
Saudi Business News
No Result
View All Result

HomeBusinessTailoring to Taste: Menswear in Saudi Arabia Prioritizes Comfort

Tailoring to Taste: Menswear in Saudi Arabia Prioritizes Comfort

Mytheresa CEO Discusses the Dynamics of Saudi Fashion Market

June 18, 2024
in Business
Reading Time: 2 mins read
152
SHARES
1.9k
VIEWS
Share on FacebookShare on XShare on LinkedInShare on Telegram

Menswear labels looking to penetrate the Saudi market should note the preference for plush materials and roomy designs. This insight comes from the CEO of Mytheresa, Michael Kliger, who shared his observations at the WWD Global Fashion Summit held in Riyadh.

Kliger painted a picture of the Saudi clientele as cosmopolitan, fashion-savvy, and used to lofty standards of service. He emphasized their appetite for the latest and most distinctive fashion offerings, particularly for significant events, which are frequent in the region.

RelatedPosts

Private Aviation Expansion in Saudi Arabia: New Charter Rules

Saudi Arabia Startup Expansion: Key Steps for Success

Esports World Cup: Saudi Arabia’s $70M Gaming Investment

You want to be sure you have some unique pieces, Kliger mentioned during his discussion, pointing to the bustling social scene and cultural practices that shape local consumer habits and preferences.

The Saudi market is also characterized by its keenness on trends and new designers, largely due to a strong presence on social media and widespread use of digital devices.

Kliger noted, A designer in Colombia can become a hit here, a designer from Lebanon can become a hit here. He highlighted that while the top brands are consistent worldwide, their popularity may vary regionally.

Mytheresa has been active in Saudi Arabia, enlisting clients as brand ambassadors and leveraging word-of-mouth for marketing, a strategy that has been effective in establishing their reputation in the region.

In light of the recent challenges faced by luxury e-commerce platforms, Kliger remains optimistic about the industry, attributing its existence to consumer demand for a convenient and inspiring shopping experience.

Yet, he also acknowledges the potential threat posed by innovative startups that could disrupt the market in the future. Kliger advises his team to focus less on known competitors and more on the unforeseen challengers that could emerge.

Understanding and responding to customer feedback is crucial, according to Kliger, who advocates for the importance of emotional engagement in luxury retail. He believes that the digital realm has the ability to inspire, but also recognizes the limitations of online interactions.

For this reason, Mytheresa, along with its brand partners, organizes exclusive destination events that have proven successful in boosting sales and nurturing emotional connections with clients. One such event took place at Brunello Cucinelli’s headquarters in Italy, creating memorable experiences for VIP customers.

Regarding Mytheresa’s expansion into new product categories like home goods and jewelry, Kliger explains that such moves are driven by customer needs rather than revenue targets. He looks forward to future fashion shows, such as Valentino’s collection by Alessandro Michele and Chloé’s showcase under Chemena Kamali, as opportunities to bring fresh ideas and generate excitement among consumers.

Tags: Fashion TrendsLuxury E-commerceMenswearMytheresasaudi arabia
Share61Tweet38Share11Share

© 2025 Copyright, Saudi Business News

No Result
View All Result
  • Home
  • Business
  • Economy
  • Finance
  • Investment
    • PIF
  • Technology
  • Real Estate
  • Events
  • Vision 2030
  • Projects
    • NEOM
    • Qiddiya
    • The Line

© 2025 Copyright, Saudi Business News

Go to mobile version