The Saudi Red Sea Authority (SRSA) recently marked the conclusion of its successful participation in the 31st Arabian Travel Market (ATM), a premier travel and tourism event that took place from May 6 to May 9 in Dubai, UAE. In a bid to promote its initiatives and highlight prime tourist spots along the Red Sea, SRSA hosted an interactive corner within the Saudi Tourism Authority’s pavilion, drawing significant attention from global visitors and prospective investors.
Throughout the event, the SRSA displayed its ongoing efforts to enhance coastal tourism and presented the Red Sea’s most notable destinations. In addition to the exhibition, the authority conducted several strategic meetings with potential investors to discuss the lucrative opportunities that the Red Sea region has to offer in the realm of tourism.