In a strategic partnership that promises to enhance the entertainment landscape, the General Entertainment Authority’s (GEA) Chairman of the Board, Turki bin Abdulmohsen Al Al-Sheikh, has heralded the commencement of “BLVD Runway.” This new entertainment zone is a product of the collaborative efforts between Riyadh Season and Saudi Arabian Airlines (Saudia), delivering a one-of-a-kind experience set around several stationary aircraft.
The “BLVD Runway” zone is the result of a signed memorandum of understanding (MoU) between the GEA and Saudia Group. This agreement was inked by GEA CEO, Eng. Faisal Bafarat, and Khaled Tash, the Chief Marketing Officer of the Saudia Group, with Eng. Ibrahim bin Abdul Rahman Al-Omar, the Director General of the Saudia Group, as a witness to the historic moment.
Designed to merge the excitement of aviation with a plethora of culinary delights, this innovative zone features international food vendors offering an array of enticing dishes. In addition, the zone will host an assortment of activities, including unique airplane experiences and engaging gaming performances, to captivate visitors of all ages.
Offering a distinctive and premier experience, “BLVD Runway” invites guests to embark on a stationary aircraft journey that has been specially configured to present an innovative entertainment outlook. Although more details are yet to be disclosed, the anticipation for this new entertainment venture is already soaring.