TBS Holding from Egypt has formed a strategic alliance with Saudi-based Shahia Investments to expand their reach in Saudi Arabia and neighboring regions. The collaboration centers on building a state-of-the-art bakery facility in Saudi Arabia, targeting the growing market for premium baked goods while aiming to boost economic growth in both countries.
The new plant, set to begin operations in 2026, will use advanced technology to produce a wide range of bakery products, including frozen items. This initiative is designed to raise product quality, streamline logistics, and cater to increasing consumer demand across the region.
TBS Holding’s leadership views this move as the start of significant growth in the Saudi market, leveraging their expertise to deliver high-quality bakery products that align with local preferences. The partnership is also expected to benefit Egypt by attracting foreign investment and supporting sustainable economic development between Egypt and Saudi Arabia.
TBS Holding operates over 120 outlets and manages several brands across multiple markets, while Shahia Investments is recognized for its presence in food and beverage production and distribution within Saudi Arabia.
The agreement has received backing from Saudi regulatory authorities and was facilitated by advisory and legal firms to ensure a smooth investment process for both parties.