The Public Investment Fund (PIF) of Saudi Arabia has expanded its sporting portfolio by venturing into the football sphere within the Americas. A lasting partnership has been established with Concacaf, the organization responsible for governing football across North America, Central America, and the Caribbean.
This collaboration marks PIF’s inaugural involvement in American football territories, signaling a strategic move to broaden its international influence in the sports domain. The multi-year deal aligns with PIF’s objectives to diversify its investments and foster international relations through the universal appeal of football.