In a significant display of Saudi Arabia’s commitment to urban progress, ROSHN Group, the nation’s preeminent property developer backed by the Public Investment Fund (PIF), took the stage at the International Real Estate Professional Marketplace (MIPIM) in Cannes, France. As part of the ‘Invest Saudi’ pavilion, ROSHN represented the kingdom as a member of the most substantial Saudi contingent to participate in this event to date.
As a gathering point for influential figures in the property sector, MIPIM is recognized as a leading real estate conference globally. Over four days, visitors to the Invest Saudi pavilion were introduced to ROSHN’s ambitious vision and the significant growth opportunities it represents as Saudi Arabia’s pioneering mixed-use real estate developer. The group also engaged with other industry leaders through panel discussions, offering insights and sharing expertise.
ROSHN’s strategic participation at MIPIM is indicative of its integral role in advancing Vision 2030 by fostering sustainable urban development. This strategy aims to diversify the economy, create new job opportunities, and enhance living standards. By joining MIPIM, ROSHN solidified its status as a preferred global partner for investors seeking to engage with a foremost Saudi development project boasting a varied portfolio in the region.
The MIPIM event, held at Cannes’ Palais des Festival from March 12-15, was attended by over 25,000 delegates, including 6,500 investors and more than 300 exhibitors from 90 different countries. The conference was geared towards exploring future trends, providing forward-looking information, and hosting discussions on pivotal topics such as urban growth, eco-friendliness, and innovation within the property market.
With a substantial land reserve of 200 million square meters, ROSHN is redefining the Saudi urban landscape, pioneering a new residential paradigm. Its innovative strategy is currently being rolled out across five projects: SEDRA and WAREFA in Riyadh, MARAFY and ALAROUS in Jeddah, and ALFULWA in the Eastern Province. These projects, along with future announcements, are rooted in ROSHN’s ethos of creating integrated, sustainable, and community-focused living spaces that significantly improve the quality of life for inhabitants and guests.