accesso Horizon is set to redefine visitor interactions at 21 pioneering entertainment venues across Saudi Arabia, as part of the nation’s broader Saudi Vision 2030 initiative. This follows an announcement by accesso Technology Group, a global leader in technology solutions for attractions and venues, about their new partnership with Saudi Entertainment Ventures (SEVEN), a company backed by the Saudi Arabia Public Investment Fund (PIF).
In a strategic move to align with the ambitious Saudi Vision 2030, SEVEN disclosed its investment plans in November 2022, which include the development of 21 state-of-the-art entertainment destinations across 14 cities. These sites will feature over 150 attractions, alongside a variety of dining and retail options. SEVEN has selected accesso to provide ticketing and visitor management technology for the entire network of destinations.
We are honored to be awarded as the key technology partner for SEVEN’s growing portfolio of next-generation entertainment destinations,
said Steve Brown, CEO of accesso. He emphasized the company’s dedication to enhancing visitor experiences and supporting innovative projects in the leisure and entertainment industry.
The comprehensive project demands a sophisticated yet user-friendly solution for guest profiling and revenue management. The accesso Horizon platform will deliver key capabilities including:
- Support for multiple locations within a single portfolio, allowing for individual configuration and analysis of each venue.
- Market-specific features designed to cater to a wide range of venues, complemented by a robust API for seamless integration with SEVEN’s broader technology infrastructure.
- A guest-centric design that connects every touchpoint, offering insights into guest needs and enabling precise management of millions of visitors with opportunities for personalized marketing.
- Advanced financial management tools to ensure efficient accounting and financial processes across all venues.
About accesso Technology Group PLC
accesso is a premier provider of innovative technology solutions that transform the guest experience and drive revenue for leisure & entertainment operators worldwide. With a portfolio serving over 1,000 venues, accesso is committed to research and development, working to equip venues with tools that allow for unforgettable guest interactions. The company boasts a team of industry experts who collaborate with venues to expand guest engagement both on-site and remotely, leveraging technology such as intuitive ticketing, virtual queuing, and experience management platforms.